Led by the in-house design team, the AccuWeather App Store presence was transformed into an evergreen, scalable system—refreshed seasonally and optimized for both iOS and Google Play audiences.
Each quarter, 650+ creative assets were developed across 14+ localizations. Strategy, copy, and design were seamlessly aligned with carefully curated seasonal photography—capturing the most beautiful themes of each season—while showcasing new and existing app features with clarity and sophistication.
The result was a cohesive, detail driven visual system that elevated the brand, increased discoverability, and set a new standard for seasonal consumer app marketing, clearly distinguishing AccuWeather in a highly competitive landscape.
2020 - 2023
In close partnership with the analytics team, seasonal and annual campaigns were developed to expand and engage AccuWeather’s app user base.
Deliverables included landing page enhancements promoting the Premium+ app subscription tier, integrated digital advertising across mobile & web—spanning proprietary platforms and Google ad campaigns—and feature-driven seasonal video content for the AccuWeather TV Network.
All user acquisition assets were designed as an extension of the App Store creative system, ensuring a cohesive and consistent cross-platform brand experience.
2020 - 2023
To accompany seasonal assets curated for experiences outside of the mobile AccuWeather app, additional seasonal creative & mobile app support were executed, such as the in-app upsell screen experience for the Premium+ subscription offering, the onboarding experience for first-time app users, and the in-app guides served by Pendo.
These guides helped to deliver carefully crafted & personalized messaging to new and existing users, calling out new features, navigation techniques, general app updates, tips & tricks, and more. Accompanied by branded imagery highlighting detailed device UI, these guides helped to create a seamless user experience.
Static imagery + animations were also designed and templated for usage across AccuWeather social platforms, showcasing seasonally relevant features and messaging. Additional design exploration includes iconography, the newly adopted brand-centric seasonal color palette, and an additional ‘just for fun’ graphic highlighting AccuWeather’s tagline, Superior Accuracy.
2020 - 2023
Biota! is a children’s boxed trifold book set that educates young readers on the world that exists around them. Biota! brings to life on each page the six main biomes on Earth, and highlights the specific creatures that inhabit these unique far away places.
Thesis | Spring 2020
Chrysalis is a non-profit tea company for women undergoing breast cancer treatment. Different natural remedies can help relieve side effects and improve quality of life during & after chemotherapy and radiation. Chrysalis survey’s women to see what natural tea remedy is right for their specific needs, and delivers a personalized tea box straight to their door. Heal & grow, like the stages of a changing butterfly. Dedicated to my mom, TZ.
Fall 2019
An interactive iPad application based on The Beginners Guide to Healing Crystals by Lisa Butterworth. Healing Crystals allows users, ages varying, to navigate through the history of crystals, crystals relating to the 7 different chakras, and crystals to incorporate into your everyday life. Find your magic!
Fall 2019
A concept can and carrier design for a small batch Brewing Company based out of Northwest Scotland. The concept was developed based off of the Scottish Folklore legend, the Loch Ness Monster.
Fall 2018
A quarterly publication featuring America’s greatest scam artists. This issue features the notorious “Fyre Festival,” where New York entrepreneur Billy McFarland and his side kick Ja Rule failed millions of Americans promoting a festival bound for disaster.
Spring 2019
An app demo which educates users on incorporating Gin into cocktails. Create your ‘twist’ & share your signature cocktail mixes with your network.
Spring 2019
An animation using imagery & sound to illustrate love. Music by Passionpit.
Spring 2019
A concept design for a Food Truck which specializes in Sweet & Savory Brunch Pies, located in Martha’s Vineyard, Massachusetts. Packaging, menus, and exterior graphics of the food truck were created to communicate the charm and character of the island.
Fall 2018
An animation which brings the historic West Chester building to life from the ground up. Inspired by PhillyRow.
Fall 2018
A vinyl wrap for the Big Belly Trash Receptacles located in the Borough of West Chester, Pennsylvania. Part of the 2019 West Chester Big Belly Project. See my work on 145 E. Gay Street & 21 S. High Street.
Fall 2018
A packaging design system for a small batch, Loose Leaf Tea Company based out of Norway. The concept was developed based off of the Nisse, a mythological creature from Nordic folklore associated with the winter solstice and the Christmas season.
Fall 2018
In the midst of the Covid-19 pandemic, I found myself lettering and doodling on Procreate to continually be inspired, to keep my mind busy, and to keep the creative juices flowing.
For fun | Spring 2020
