To accompany seasonal assets curated for experiences outside of the mobile AccuWeather app, additional seasonal creative & mobile app support were executed, such as the in-app upsell screen experience for the Premium+ subscription offering, the onboarding experience for first-time app users, and the in-app guides served by Pendo.
These guides helped to deliver carefully crafted & personalized messaging to new and existing users, calling out new features, navigation techniques, general app updates, tips & tricks, and more. Accompanied by branded imagery highlighting detailed device UI, these guides helped to create a seamless user experience.
Static imagery + animations were also designed and templated for usage across AccuWeather social platforms, showcasing seasonally relevant features and messaging. Additional design exploration includes iconography, the newly adopted brand-centric seasonal color palette, and an additional ‘just for fun’ graphic highlighting AccuWeather’s tagline, Superior Accuracy.
2020 - 2023