In close partnership with the analytics team, seasonal and annual campaigns were developed to expand and engage AccuWeather’s app user base.
Deliverables included landing page enhancements promoting the Premium+ app subscription tier, integrated digital advertising across mobile & web—spanning proprietary platforms and Google ad campaigns—and feature-driven seasonal video content for the AccuWeather TV Network.
All user acquisition assets were designed as an extension of the App Store creative system, ensuring a cohesive and consistent cross-platform brand experience.
2020 - 2023